Maintaining a positive and impressive web presence is harder than you think.
Most freelance editors are online a great deal of the time: when we’re not corresponding with clients, we’re looking up references, we’re doing marketing, we’re networking, we’re—admit it—playing Solitaire. So we all have a tendency to take the online world for granted.
When it comes to your web presence, this is a mistake.
Purchasing a cartful of food and treats to keep our 75-lb. dog nourished in body and spirit for a few weeks, I swiped my card and enthusiastically punched the option for an email receipt. I was happy to forgo a 4-ft. paper receipt to fold and fold and fold and shove into a pocket, forgotten until laundry day. The cashier handed me a 2-ft. ribbon of paper that looked suspiciously like a receipt. The system apparently isn’t sophisticated enough to also email the point-of-sale specials, discounts, and survey invitations, so they ended up somewhere in my car (console? cupholder? glove box?).
No one likes moving. Psychologists assure us that it’s one of the most stress-inducing activities known to humanity, and the stress is the same no matter whether it’s perceived as a positive or a negative event.
It’s especially difficult if you’re not just moving your house, but moving your business as well—which is generally the case for freelancers.
Okay. I could have called it a query letter. I could have called it a sample response letter. But let’s be clear about what we’re doing: we’re looking at a sales pitch. You want someone to hire you—i.e., to sell your services.
So here it is National Grammar Day. Seems like it was just yesterday when we were all putting the grammar presents under the grammar tree, and now, suddenly, here it is again! And as I pondered the connection that I would need to make today between grammar and freelancing, I realized that the real connection is time.