Most of us became freelancers because we’re creative people. We like working in ways and at times that other people may not. We enjoy a diversity of projects and clients. And it’s all good. But what that mindset generally includes, in addition to the fun stuff, is a less-than-enthusiastic approach to the business elements of freelancing, and that includes marketing.
Working from home may seem like a dream job for many people, but that doesn’t mean that it’s easy. Sure, you can edit in your pajamas—something that most companies and publishers frown upon—but there are all sorts of other inconveniences just waiting to trip you up.
And finding your balance among them all can be a tricky thing.
Let’s face it. Of all the careers you might have chosen, being a freelance editor isn’t exactly the most active. Mentally and intellectually stimulating, sure. Helping you to stay fit and sleep well at night? Not so much.
Sedentary work such as ours requires time out for exercise. And freelance sedentary work requires a certain level of discipline to get that exercise. After all, we don’t work in cubicle-land, where colleagues are available to push us to do a quick walk around the building or hit the gym at lunchtime. If we exercise at all, it’s all on us.
Writing and editing are related skills, and the more writers and editors know about each other’s work, the better they can work together. Because of this, I will sometimes recommend books for writers to copyeditors (e.g., the April–May 2011 issue of Copyediting).