Error of the Week: Graphic Grapefruit Fail
Social media has been buzzing about this headline misstep in the Mankato (Minn.) Free Press on Tuesday, March 5.
— Andrew Kaczynski (@BuzzFeedAndrew) March 5, 2013
Obviously, the slice of fruit that is trying to represent the G isn’t getting the job done, leaving the headline to promote the nonsensical but unfortunate-sounding rapefruit instead of the wholesome, citrusy goodness of grapefruit. Perhaps using a G-shaped three-quarters slice (instead of the C-shaped half slice) and doing more to tie together the image and text would have helped, but the whole thing probably warranted a flag and a note of caution.
Looking back, the paper's staff seems to agree. In “Next Time, We’ll Just Use the G,” a brief follow-up posted in the local section of the paper’s website, Jim Santori, publisher of the Free Press, is quoted as saying, “Obviously, in hindsight, we would have done this differently.”
It’s a good remind to editors: Always check the headlines, subheads, captions, and graphics. Always look at things as a reader might. Always flag potential pitfalls lurking in innocent text.