How To: Switch Your Niche
I started my company a couple years ago writing technical documentation for software. This endeavor has formed many wonderful client relationships. For a time, I enjoyed learning about software and writing to help end users use the software to its fullest. Later on I realized that sometimes the maintenance of the software is dull and I do not do my best work when bored.
Later on, I made a wonderful connection to a woman who started to outsource manuscripts to me for developmental and proofreading. I found this new project entertaining and began changing my business to reflect this new niche.
Make the Switch
Change the layout of your website to announce to clients of your new services. In some cases, you may need to change your company name, but not every case.
Update both your print and online portfolio and leave out samples that do not reflect this new service.
Wrap up any projects from your old niche and stop taking on new products in this field. This can be difficult as you start your new niche, as your income may drop until new clients are obtained.
A new endeavor can be rough to get started, but the thrill of a new project and new potential clients can be what you need to get a further jump on your career.