Chuck E. Cheese came out with a new marketing campaign that included a revamp of the mouse mascot and upbeat theme song to convince the kids that their company is “funner” to visit. Advertising agencies usually take artistic freedom when it comes to grammar, but when does a marketing editor draw the line?
The word “fun” is defined as a noun and because of this, comparative or superlative forms cannot be made from it. Chuck E. Cheese representatives are trying to change their image to be hip and attract the younger generation, but they do not necessarily need to use improper grammar to portray fun.
Dictionaries do state the word “funner” is a form of the adjective version of “fun.” However, dictionaries are starting to include more definitions for slang that are still not words to the true copyeditor. A petition has been created to boycott the mouse until the lyrics are either changed or removed. Many parents feel bad grammar is not appropriate on national television, but more specifically on channels that focus on children.
Let’s patronize a place that educates our children to have better grammar.