Conference season is starting. Are you speaking at one? Whether you’re speaking to your colleagues or to potential clients, speaking at a conference is a great way to build your brand. It makes you visible to attendees and to everyone they talk to about it both online and in person. I have had people contact me six years later to report on how they’ve put one of my conference sessions into practice. Conference sessions stick in peoples’ minds.
Speaking at a conference sets you up as an authority on that subject. It puts you in contact with influencers and in front of potential clients. To get the most out of your efforts, do these 10 things:
- Promote your session beforehand on social media. Remember to tag the organization and use the event’s hashtag.
- Promote your appearance in your newsletter and on your website or any other publication that potential clients will see.
- Share your contact info on the first and last presentation slides and on handouts. If you have neither, display a single slide with this info.
- Make sure your website or social media handle is in the conference program.
- Get your audience’s social media handles and connect with them. Take the initiative; don’t rely on them to make contact. You could run a contest to collect these—perhaps for swag or a consultation. Be clear that you will contact everyone who competes.
- Retweet other speakers; comment on their comments; show the valuable and excellent company you are keeping as a fellow speaker.
- Schedule social media posts with quotables from your talk. Have them post during or immediately following your talk so that attendees can repost them or save them as notes. Make the posts pretty with a photo and display font; use the conference handle and hashtag.
- Connect with other speakers on social media beforehand (ask questions about or promote their session) and after. Friend, follow, link and engage.
- Post your slides, handout or key takeaways after the conference where potential clients will see them: your website, LinkedIn’s Slideshare, the conference website, etc.
- Repurpose your session into an article, podcast or post in an industry publication, or repurpose it for another conference or another industry.
Speaking is great promotion, but you can leverage it even further with these steps.