LinkedIn, the largest professional-networking site online, has more than 187 million international members and adds two more every second. And they aren’t just sitting on their hands: LinkedIn users are on pace to do more than 5.3 billion searches this year. Professionals wanting to be found should set up a LinkedIn profile. Editorial professionals wanting their portfolios to be found should display them in their LinkedIn profiles. LinkedIn applications can help.
Box.net is an online service for file storage and sharing. To make almost any file type available for users to download directly from your LinkedIn profile, use the Box.net LinkedIn application. Remember to clearly and simply title your files so viewers can easily pick out the content that is relevant to them. With a single click, users can download a PDF of your complete résumé, works list, or sample edits. If you’ve shared JPEGs of sample edits or covers of books or journals you’ve worked on, users can directly view them in the Box.net app window.
If you’d like to be a little more creative with the presentation of your portfolio, try the SlideShare app. SlideShare allows you to display documents, PDFs, PowerPoint presentations, YouTube videos, and more. Whether you create custom slides that display short editing samples or post marked-up PDFs or edited documents, SlideShare is a compact but visually appealing way to make your portfolio pieces stand out in the midst of your LinkedIn profile.
Creative Portfolio Display
If you’ve taken the time to turn your text edits into great visuals for your portfolio, consider trying Behance’s Creative Portfolio Display. Behance is a free, online platform that helps creative professionals display and easily distribute their work. The LinkedIn app allows you to select which of your Behance projects to display on your LinkedIn portfolio. An eye-catching lead image can link viewers directly to a project that is packed with editorial samples and delights.
Don’t be afraid to stretch the boundaries of the typical professional profiles on LinkedIn. Using apps and add-ons can help you show and tell the story of your editorial work.
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