Research Clients’ Conferences
Who are your clients? List the niches they work in. Then list the cross-niches: do dentists also go to small business conferences? Do golf pros attend singing conferences? Probably not, so find out where their interests lie.
Where are the conferences? When do they happen? Seek them out with some time searching online. Ask clients which conferences they go to. Make a list.
Narrow Down the Options
If you can’t attend every conference this year, consider these aspects:
- Which locations are interesting?
- Where are there friends or family you can stay with or at least visit?
- Which niche do you know well, or least?
- What niche are you interested in (for education and exposure)?
- Which niche could you pitch a presentation to?
Is there a conference that hits all those point? Lucky you, the way is clear. Is there one that hits many points? Is there one you just feel drawn to?
If nothing stands out yet, look at past conferences. Were the speakers or sessions enticing?
What are the deadlines? Do you have time to submit a proposal, become a sponsor, or get a booth?
Make the pitch!
Review the past conference sessions and figure out the angle for your session. Then submit the pitch.
Get your ideas for a booth together and send in the forms.
Or contact the organizers and sell/barter your services to help with their conference proceedings or journal. That’s how editor Lisa Stewart has been attending her client’s conferences. She had been editing for one organization when they decided they needed help with a conference supplement. When they asked her to cover the event, she said yes! “I try never to say no if something sounds new and exciting, so off I went,” Stewart said. “I think I’ve done four conferences for them now.” When there is a special guest, she interviews them and writes it up for their publication.