The Art of Freelance Pricing
Tuesday, March 14, 2017, 1-2:30 pm
This is a BASIC SKILLS course
Instructor: Jake Poinier
Do you hesitate before hitting “send” on every client estimate, fearing you’ve charged too little or too much, or you’ve forgotten something critical? Would you like to understand how pricing, rather than being anxiety-inducing, could be a tool for persuading prospective customers about the value you deliver? The best freelance project deals are the ones in which both you and the client believe you’ve gotten what you wanted. To accomplish that, you need to go beyond industry rate sheets and surveys—and that’s what “The Art of Freelance Pricing” is all about.
In this Master Class, you will learn:
- The building blocks for formulating more accurate rates and estimates
- The pros, cons, and effectiveness levels of different estimate types
- When to raise your prices and how to do it without client complaints
- How to negotiate with price-sensitive clients and prospects
All Master Class times are in Eastern Time (ET).
Jake Poinier made the freelancing leap in 1999 after a decade of positions in magazine editing, sales and marketing, and public relations. As the founder and owner of Boomvang Creative Group, Jake’s client list includes PetSmart, Insight, AT&T, Troon Golf, National Speakers Association, and Behr, as well as a diverse array of small businesses, graphic design agencies, web firms, and ghostwriting clients. He blogs regularly under the pseudonym Dr. Freelance and has written several books on the business side of freelancing, including The Science, Art, and Voodoo of Freelance Pricing and Getting Paid.