Next month, Copyediting will hold its popular Freelance Accelerator in Waltham, MA, for editors new to freelancing. Wondering if this full-day workshop is for you? Read the following excerpt from the course workbook.
Defining Your Editing Business
A major step in starting your business is deciding what you will do and for whom. As tempting as it is to want to “do it all,” this can actually work against you. It’s the whole “jack of all trades, master of none” argument. If you focus your efforts on what you truly want to do and for whom, you can target your marketing efforts and actually get more work.
What type of editing will you provide? Laura offers copyediting and proofreading, and Erin offers developmental editing, copyediting, and proofreading. Think about what you enjoy most and what clients need most. …
Are there other services you can offer as well? This allows you to offer more services to one client (a cost-effective way to increase your income) and different services to many clients (broadening your client base, which helps defend you from shifts in the industry). Erin offers writing, project management, and teaching, and Laura offers coaching and teaching. Consider what other services your client might need: What other tasks are involved in their project? What is your client struggling with?
When one of Erin’s clients was clearly struggling to keep track of the publishing process, Erin was able to upsell him on project management. She let her client know she knew this was a burden for him and offered to relieve him of it. The client already trusted Erin and was thrilled to hand off the onerous task to her. In the process, Erin doubled her income from the client. …
Who will you work for? This has an effect on how you market, how you find clients, and the kind of work you do. If you aren’t sure of your ideal client, you will find yourself spread very thin with too much marketing and not enough return on your investment of time. …
It can also help to choose your ideal project. For example, do you want to work on books? Fiction or nonfiction? Textbooks? Cookbooks? What about article-length works? Resumés? Dissertations? Each project and each medium have their own needs that an editor must be acquainted with. You can’t know it all; you’ll have to decide what you’re best suited for.
Join me on Saturday, November 4, 2017, to start answering these questions. We’ll do a few easy exercises to brainstorm ideas and start you planning.
Hurry! Registration closes at 5 pm (EST) on Thursday, October 26, 2017!